JESSICA PORSCH
CREATIVE CONCEPTS &
DIRECTION
- Creation of strong, convincing and innovative concepts & presentations for still and film in line with brand image and company strategy
- Proposition & coordination of creative teams and collaborators
- Oversight of shootings and post-production of collateral materials for print and digital & social media channels
- Sourcing, casting and contracting talent for campaigns, events, seedings, as well as video and photo productions
- Management of production budget
EVENTS
- Creation of modern event concepts & presentations with luxury context
- Developing creative directions and strategies to execute highclass events that build upon the client’s core values and strengthen its culture / brand image
- Managing and overseeing to sourcing and negotiating event vendors, such as external venues, entertainment, caterers, transportation services, décor, audio visual, printed collateral, etc.
- Management of event budget
MARKETING, BRANDING & PR
- Developing 360° marketing activities to reach the relevant target group
8+ years of experience
30+ campaigns
BACKGROUND
Jessica has been working within the fashion luxury sphere for 7+ years. Working for companies such as Hermès, Mytheresa, Condé Nast, and currently ICON she was able to grow within different roles & disciplines of the creative space. Base to her creative experience is her educational background in Marketing & Business, holding a B.Sc. degree of the Goethe University Frankfurt and a Masters degree of fashion marketing from the University of Arts London.
Find full CV on LINKEDIN
